10 March 2011

Toyota Offers Long Term Value

Seven Toyota vehicles have provided the lowest cost of ownership in their US segments, according to a respected international consumer guide.

The Toyota vehicles, including Prius and RAV4, were named winners in the 2011 IntelliChoice 'Best Overall Value of the Year Awards' (BOVY).

IntelliChoice, a division of the U.S.-based Motor Trend Automotive group and a market leader in automotive ownership cost and car value analysis, also awarded class wins to Avalon, Sienna, 4Runner, Tacoma and Tundra.

The IntelliChoice BOVY awards rank vehicles based on whole-of-life costs over the first five years of ownership.

Factors taken into consideration include depreciation, maintenance, repairs, fuel, fees, financing and insurance.

The winning models are determined to have significantly lower ownership costs relative to peer models.

The announcement follows Toyota's unveiling of the Prius v midsize hybrid-electric vehicle and Prius c concept vehicle at the North American International Motor Show in January.

Toyota's technological flagship vehicle Prius offers innovations such as Touch Tracer display, solar-powered ventilation, smart key system with push-button start (Smart Entry and Smart Start), an advanced parking guidance system and LED headlamps.

More than two million Prius have been sold globally since launch in Japan in 1997, and over 16,000 have been sold in Australia since 2001. Prius was Japan's top-selling vehicle in 2010.

Toyota Australia senior executive director sales and marketing David Buttner said the awards reinforce that Toyota is providing excellent value to customers.

"The awards are further confirmation that Toyota's acknowledged quality, durability and reliability deliver long-term tangible benefits to customers in the form of value and low running costs," he said.

The full list of IntelliChoice BOVY awards can be viewed at www.intellichoice.com

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